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Monthly Design & Design House History Design Goes On!
In 2021, Monthly Design celebrates its 45th anniversary. From the point of view that this periodical started at a time when the term ‘applied art’ was more colloquial than ‘design’ it is astonishing that it has endured to an era where ‘design’ is used even superfluously. Looking back at how Monthly Design has grown amidst all this change, we touch upon a few landmark moments for both the magazine and its publishing company, Design House. Enjoy a brief glimpse into this archive of Korean design: as it was, how it is currently, and continues to develop.



A History of Mastheads: “Korean, English and Back Again”

 



1980-Feb. 1992

“The only design magazine in Korea”. As lofty as that statement sounds, it was true then and also meant that there was a mission to introduce a relatively unknown field to a wider audience. To do that, the masthead was designed to reflect the trend of the times when letters were outlined and given character.

Kim, Jin-pyeong 김진평
Professor, Dept. of Industrial Design, Seoul Women's University




1992-Feb. 1994

This is the first masthead done in English rather than Korean. Almost all elements have been redesigned at the point where readers meet: such as titles, visuals, and text. In the late 1980s, overseas travel was on the boom and the English language craze was exploding.

Hong Dongwon 홍동원
CEO, Gulsee Media 글씨 미디어





1994-Feb. 1998

From the perspective of ‘our shared culture and design will soon be globalized’, the masthead was again changed to Hangul. The vowels extending upward hinting at a strong pillar or foundation.

Kim, Jin-pyeong 김진평
Professor, Dept. of Industrial Design, Seoul Women's University





1998-Jan. 2000

The English masthead was revived with the slogan ‘New Trends in World Design’. At that time, the title was placed smaller compared to the cover area of ​​the magazine, but the strategy was to focus on the overall image of the cover rather than the masthead.

Park In-seok 박인석
former editor-in-chief





2000-Dec. 2002

The masthead was designed in English, but also in Korean. The ‘d’ in ‘design’ was altered (inverted) from the Korean ‘디’.

Don Chang 장동련
Professor, Dept. of Visual Design, Hongik University





2003-Sep. 2012

This is the longest running masthead except for the first designed by Kim, Jinpyeong in the 1980s. The color of the box with the catchphrase 'Combination of art and business' can be varied to match the cover visuals. The use of Univers bold adds a sense of confidence and history.

Son Hye-won 손혜원
CEO of Crosspoint





2012-Jan. 2020

This masthead was from the renewal project that had been underway since August of the previous year. The typeface Friz Quadrata was used.

Hyungjin Kim 김형진
Co-owner of Workroom

Yunseok Yoo 유연석
Professor, Dept. of Design, Ewha Womans University





2020-present

Prof. Jinpyeong Kim's title design used from 1980 to 1992 was the starting point for this redesign. It was treated as an outline, but was finished with a more neutral and image logotype. The English title was divided into three syllables alluding to the periodical’s Korean roots.

Shin Shin (Shin Hae-ok, Shin Dong-hyuk)
Front Door (Kang Min-jung, Min Kyung-moon)


A Concise Timeline




1976

Monthly Design begins publication

 




1986

10th anniversary cover, designed by the late Cho Young-je, professor at Seoul National University.





1996

20th anniversary issue, designed by Koo Dong Joo




2002

The first Seoul Design Festival. The theme of ‘exhibiting contents in magazines’ drew the attention of many designers. The exhibition was held at the Seoul Arts Center, but has since moved to COEX. The photo is the Monthly Design pavilion in 2018 'Design moving backwards to the future: Young Retro'.





2006

To commemorate the 30th anniversary of the founding of Design House (publisher of Monthly Design), the Papertainer Museum was opened in Olympic Park. This architectural project designed by Shigeru Ban created a sensation at the time using only paper and containers.





2010

The digital library was opened on October 10th. All subscribers can access the entire archive of Monthly Design. You can see the legitimacy of the media that has been archiving the history of Korean design since 1976.




2011

The 400th issue to commemorate the 35th anniversary.



 

2019

Design house relocation. The building was designed by architect Seung Hyo-sang in 2000 and was awarded the Korea Architects Association Award and Kim Su-geun Culture Award.




2021

Monthly Design and Design House celebrate their 45th anniversary


*This article was translated by Fritz Park co-founder of PanChan, a content platform with a focus on the art, culture, and design of South Korea. panchan.co

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디자인하우스 (월간디자인 2021년 10월호) ⓒdesign.co.kr, ⓒdesignhouse.co.kr 무단 전재 및 재배포 금지